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Starting a business costs money. From the paper clips to the computers, new business owners find themselves bogged down with bills and dozens of decisions. However, though they might cost business owners a pretty penny, well made business cards have the potential to make or break a business. They are what the customer will pull out of his purse, and outside of the business itself reflect how professional the business really is, so consider your options when looking at business cards.
Always look at having the business cards professionally made. Many computer programs boast of their ability to create business cards, but many times home computers and printers do not reflect the same high quality that a professional printer would present and customers can tell. They will know if you chose to go cheap or to put your money into your company’s image with a great business card.
With this in mind, know that you don’t have to drop half of your small item budget on business cards either. Cost efficient options exist without the sacrifice for high quality cards. Online business’ can offer competitive prices that many local print shops cannot compete with, and they produce the same quality as those expensive printing companies. Many times online companies can offer cheaper prices because of their cheaper overhead: they exist in the virtual world alone and do not have a building to maintain or employees to pay.
When you opt for an online print shop, keep in mind some of the differences that you will encounter than when you walk into your local printer’s shop. First of all, you will typically not have a hard copy to examine. The printer will send you a digital copy, and you’ll have to make your decision based on that. Most of the time, however, you will receive exactly what you view.
Additionally, you will have to stick with the digital realm when providing a logo to your printer. You will not be able to show him a hard copy but instead you must present a digital version of your logo. Make sure that you give the printer the best quality logo possible because he can only work with what you give him.
Many online print shops offer affordable low quantity requirements as well, usually asking the customer to order no fewer than 100 to 250 cards per order. Some do stretch up to 500 minimum per order, but avoid having any more than this printed at once. After all, your contact information like your e-mail address or cell phone number just might change before you can distribute all of those cards. So keep your first orders low.
Every business needs business cards and thanks to these new online options, you don’t have to watch your bottom line drop because of this necessity. Consider your options, and start ordering.
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